Heineken Nigeria’s 192 countries campaign closes in on 1 billion Impressions (The secrets to its success)
It isn’t very often that you see a consumer engagement campaign quite like Heineken Nigeria’s 192countries campaign and the numbers prove social media has quickly taken to the brillant new interactive movement. The last few weeks have seen Heineken dominate social media in Nigeria, thanks to its new limited edition bottles which launched on the 19th of June . The campaign which was launched in celebration of the beer brand’s presence in a staggering 192 countries has now racked up 780 million impressions since the bottles were launched 7 weeks ago. Social media analysis (via Keyhole) show that over 10,000 users have put out tweets and Instagram posts about the bottles and the movement has racked up engagements in the hundreds of thousands. Centred around Heineken’s interactive limited edition bottles which allows users “Shazam” the bottle label and experience one of the countries Heineken is present in, users can also view their position on the leaderboard based on how ...